By Greg May
Having decided to establish Smithfield even more firmly on the map, getting onto the Maloti Route map seemed highly desirable, as the route is so close to us, and passes through some most attractive landscape, dotted with many small Free State towns.
Smithfield Marketing Initiative approached the Maloti committee and was warmly accepted.
Now the task of putting us physically on the map has come, as most things do, at a price. By forming a steering committee which included people from all aspects of the Smithfield economic community, as well as working against a tight deadline, we managed to make it happen. Smithfield now boasts a one-and-a-third page advertisement on the Maloti Route brochure focussing on the town, with the stated promise: “Smithfield –you’ll love it!”
The support we received was overwhelming and we’d like to thank all who participated.
Next on our “To Do” list, is a winter promotion. After all, this is the season of the annual BibberChill, plus the fact that this is 2010, with soccer matches being played in Bloemfontein and Port Elizabeth, and schools experiencing one of their longest ever holiday periods.
So, we decided to focus our attention on Bloemfontein and the Free State, believing that there must be some people who will want to try and escape the soccer hysteria for the tranquillity of a country dorp.
Once again, with much support and working closely with Lizette Prinsloo (who is also a member of our steering committee as well as heading up the BibberChill committee), we have managed to make it happen.
During the period from the end of May through to 27 June, four quarter-page advertisements will appear in the Volksblad’s Kontrei supplement. Two of these will feature the BibberChill, and the other two the Smithfield Winter Promotion, details of which appear on the left.
This joint advertising and promotion is first for Smithfield, so let’s all join together to make it the start of an annual event – A Winter Festival that embraces the whole of Smithfield.
We now need to look at other routes (e.g. N6 and the Gariep) as well as other promotions such as in September and January. We need the support of everybody with an interest in seeing more growth in Smithfield (which must surely be all of us).